The partnership, which the two companies said would begin at Starbucks stores in the fall, will let Starbucks employees and customers pick the songs played at the shops, and incorporate Spotify into Starbucks’s mobile app, which Starbucks said was used by 16 million people in the United States. “By connecting Spotify’s world-class streaming platform into our world-class store and digital ecosystem, we are reinventing the way our millions of global customers discover music,” Howard Schultz, the company’s chairman and chief executive, said in a statement.
The move comes two months after Starbucks stopped selling CDs in its stores. Back in 2015 Spotify and Starbucks both announced their partnership, which bought music service and the great Starbucks in-store music experience closer. On Monday, Starbucks, which operates more than 7,000 coffee shops in the United States, announced a multiyear deal to work with Spotify, the subscription streaming service, to produce playlists for its stores and promote Spotify at its locations. As a Starbucks partner, you are eligible to benefits of Spotify Premium plan, you continue to enjoy those benefits as long as you work at Starbucks. Now, in the age of streaming, the chain of coffee shops has a new partner: Spotify. In the heyday of the CD, Starbucks was a leading outlet for the music industry to sell its new releases.
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